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Pre-market Assessments...
Competitive intelligence—knowing your competitor’s products, claims, plans, spending, and strategies is essential for benchmarking clinical development plans. It’s the best way to plan a budget, hone in on the customer’s needs, identify the competitor’s weaknesses, or determine what the marketplace wants. Our Network Staff includes market analysts skilled in finding information. Example projects:
 
Claims:
  • Find out what the marketplace wants.
  • Identify new claims for your products.
  • Identify new applications for your products.
  • Prioritize claims by profitability.
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    Investigators:
  • Who’s who? Identify potential investigators.
  • Learn how much other sponsors pay them.
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    Competitors:
  • Identify who they are, what they’re doing, how much they spend–worldwide.
  • Find out what they’re claiming about their products.
  • Discover the weaknesses in their products.
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